Copywriting Samples

“Nonprofit Marketing Metrics That Matter Most” (Blog)

[Cindy May Marketing]

How do you know when your marketing efforts are truly working? Which results and outcomes indicate real organizational success? What’s the difference between value and vanity when it comes to the data?

“The 5 A’s Of Delegation Best Practices” (Blog)

[Cindy May Marketing]

It’s not always easy to entrust others with tasks and goals that you could do yourself, probably should do yourself, and definitely would do yourself…if you had the time.

What’s the leader of an organization to do? Delegate? Delegate what? And how? And to whom??

“How To Communicate The Value Of Marketing To Your Board” (Blog)

[Cindy May Marketing]

Simply put: marketing is the key to the success of your nonprofit organization. It is spreading the word, garnering support, reaching donors, and finding volunteers. Yet your board seems hesitant to allocate the necessary resources you require to get the job done right.

So how do you effectively discuss with your board the long-term value of marketing? How do you persuade them your “additional expense” is actually an “absolute necessity”? How do you get your board on board?

2022 Scientific Symposium:
Care In The Crisis (Website / Promotion)

[AIM Youth Mental Health]

The youth of today are facing a true mental health crisis - a wave of mental disorders larger than ever before has swept across our country and resulting in everything from depression and anxiety, to schizophrenia and dysmorphia, to self-harm and suicide.

AIM seeks not only to raise awareness and secure research funding, but also to train parents on how to support safely, to teach Mental Health First Aid to teachers so they can respond effectively, and to empower the youth themselves to get involved with the research and outreach so they can assist directly.